Contemporary
Issues in Business Management
BIN3038
Summative
Assessment
A written
report comprising of 4000 words;
Making reference
to a range of contemporary issues, you are required to:
1. Critically evaluate a range of contemporary issues linked to internationalisation,
technological innovation and sustainability.
2. Discuss the implications for business.
3. Make cohesive links and connect with relevant academic/professional sources.
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Reading List
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Assessment
Criteria
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Under
40 (Fail)
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40-49
(3rd)
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50-59
(2:2)
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60-69
(2:1)
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70+
(1st)
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Mark
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Executive Summary
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(0-4) No awareness of contemporary
issues within an Internationalisation. Technological, Sustainability context,
no focus, no recommendations.
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(4-5) Very limited awareness of
contemporary issues within an Internationalisation. Technological,
Sustainability context lacks focus with no recommendations.
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(5-6) Limited awareness of contemporary
issues within an internationalisation. Technological, Sustainability context,
general insight provided, with limited recommendations.
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(6-7) Evidence of good knowledge of
contemporary issues within an Internationalisation. Technological,
sustainability context, with focused insight supported by logically derived
recommendations.
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(7-10) Comprehensive knowledge of a
contemporary issue, supported with relevant examples and application to articulate
a focused discussion. Highly attuned recommendations.
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/20
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Introduction
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(0-4) No justification for contemporary
issue(s) selection. No overview of industry/sector with no reference to the
external environment. No research question/study focus. No evidence of
scoping review.
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(4-5) Very limited justification for
contemporary issue(s) selection.
Restricted overview of industry/sector with no reference to the
external environment. Vague research question/study focus. Limited evidence
of scoping review.
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(5-6) Limited justification for
contemporary issue(s) selection. A
broad overview of industry/sector with some reference to the external
environment. Distinguished research question/study focus. Evidence of scoping
review.
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(6-7) Good awareness of contemporary
issues with relevant and critical examples of the external environment.
Distinguished research question/study focus with detailed recommendations.
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(7-10) A high standard analysis of
contemporary issues, exemplary illustrations and application relating to the
external environment. A highly
developed research question, providing insight supplemented by an in-depth
scoping review.
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/20
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Findings
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(0-4) No reporting of scoping
review. No understanding of the business world at local, national and international
level.
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(4-5) Very limited scoping
review with no reference to contemporary issues. Limited understanding of the
business world at local, national and international level.
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(5-6) Limited scoping review
with tenuous reference to contemporary issues. Limited understanding of the business world
at local, national and international level.
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(6-7) A detailed insight developed from the scoping review with
demonstrable knowledge of implications at local, national and international
level.
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(7-10) Excellent discussion of
contemporary issues supported by high quality sources.
Excellent understanding
of the dynamic and changing business world at local, national and
international levels.
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/20
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Recommendations
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(0-4) No
recommendations derived from the findings.
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(4-5) Very
limited recommendations derived from the findings.
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(5-6) Limited
recommendations derived from the findings.
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(6-7) Logically
derived recommendations that encapsulate the challenges facing contemporary
business.
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(7-10) Exemplary recommendations based
upon critical findings that are realistic to contemporary business.
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/20
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Reflective discussion
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(0-2) No
reference to a theoretical model or reflection upon learning experience.
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(3-4) Very
limited reflection with limited application to a reflective framework.
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(5-6) Limited
reflection with partial application to a reflective framework.
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(7-8) Appropriate
knowledge and understanding of a theoretical model with clear links to
personal, academic and professional development.
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(9-10) A sound knowledge and appreciation
of a theoretical model with strong links to personal,
academic and professional development.
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/10
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Level 6 (Degree) Marking Criteria
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90%-100%
Exceptional work. Presentation
is logical, error-free and, where appropriate, creative. There is an in-depth understanding of
issues/problems and excellent critical/deep engagement with the material and
concepts involved. Very skilful
interpretation of data. Arguments,
ideas and, where appropriate, solutions are presented coherently and fully
underpinned by thorough research and reading.
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80%-89%
Outstanding work with presentation of a very high standard. There is comprehensive understanding of key
concepts and knowledge and clear evidence of critical analysis and
insight. Accurate interpretation of
data with arguments, ideas and solutions presented effectively and based on
strong research and reading.
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70%-79%
Extremely good work with presentation of a high standard. Demonstrates an excellent knowledge base
with a clear understanding of the issues and application to practice where
appropriate. There is some effective
critical and analytical application of relevant research and reading.
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60%-69%
The work is very good, logically structured and presented to a high
standard. Demonstrates a strong knowledge
base with a clear understanding of the issues and application to practice
where appropriate. There is some
critical and analytical application of relevant research.
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50%-59%
The work is clearly presented and logically structured. It shows evidence of a sound understanding
of the topic and addresses major issues.
The work contains some discussion and interpretation of relevant
perspectives although further development of the arguments presented would be
beneficial. There are examples of
critical reflection and evidence of application of theory to practice.
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40%-49%
Adequate presentation. The work
displays basic knowledge and understanding of the topic but is largely
descriptive. There is an attempt to bring together different ideas and
concepts although this would have been strengthened by the inclusion of
further key issues. The structure of
the work requires attention to its coherence and logical development of
content. The link between theory and
practice, where appropriate, is somewhat tenuous and its development would
enhance the work considerably.
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30%-39% – Fail
The work is poorly presented and contains numerous errors,
inconsistencies and omissions with limited use of source material. The work displays a weak knowledge base and
a lack of sufficient understanding of the topic. There is limited evidence of the
application of theory to practice where appropriate. It contains many unsupported statements
with limited attempts to bring issues together and lacks critical analysis
and reflection.
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20-29% – Fail
The work is very poorly presented and contains numerous serious
errors, inconsistencies and omissions with little use of source material. The work displays a very weak knowledge
base and a lack of sufficient understanding of the topic. There is very little evidence of the
application of theory to practice where appropriate. It contains many unsupported statements
with very little attempt to bring issues together and there is a complete
lack of critical analysis and reflection.
To obtain a mark of 20% the work must show evidence of a genuine
attempt to engage with the assessment requirements and with the subject
matter.
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0-19 % - Fail
The work is extremely poorly structured and presented. It demonstrates no real knowledge or
understanding of key concepts and principles.
Much material is irrelevant, incorrect, inconsistent or omitted. No
evidence of critical analysis and reflection.
No effective use of supporting material. No application of theory to practice where
appropriate. Not a genuine attempt to
engage with the assessment requirements and/or subject matter.
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