Competency 1 - Reflection

Assignment Content

Reflection

Competency 1: Evaluate sustainable competitive advantages for an organization through a SWOT analysis.

This reflection activity is comprised of two sections, collectively totaling a minimum of 500 words. Complete your reflections by responding to all prompts.

Strategic Management Process

The strategic management process is key to the leadership of a company. Discuss the difference between the strategic management process and the day-to-day management of the organization. Include specific examples to support your response.

How a Company's Internal Environment Affects the Development of the Corporate Strategy

Discuss how a company’s internal environment might affect the development of the corporate strategy. Include product life cycle, personnel, and organizational structure in your discussion as these components must receive consideration for success of any strategy.

Competency 2 - Reflection

Assignment Content

Reflection

Competency 2 – Develop business strategies to create sustainable competitive advantage for an organization.

This reflection activity is comprised of two sections, collectively totaling a minimum of 500 words. Complete your reflections by responding to all prompts.

This competency focuses on external environment scanning and strategic choice and evaluation.

Factors Influencing Strategic Planning

Consider a company you are familiar with. Discuss what might be in the organization’s external, general, or industry environment that would influence strategic planning for that company.

Business Level Strategy vs. Corporate Level Strategy

Discuss the differences and relationship between a business-level strategy and a corporate-level strategy. Use examples from your own company (or a company you're familiar with) to illustrate this differences and relationship.
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COMPUTER FORENSIC TOOLS

OVERVIEW

You have been recently hired to assist with purchasing computer forensics tools and resources for a major corporation.

Using the concepts that you learned in Chapters 9 –12, recommend specific tools that can be used for computer forensics investigation.

INSTRUCTIONS

Write a 3–4 page paper in which you:

- Compare and contrast features and costs of at least two programs that can be used to recover deleted files.
- Include the success rates and specific functions each program offers.
- Specify the costs associated with purchasing two tools that can be used to gather digital evidence from a cell phone.
- Include specific hardware or additional devices that will be required.
- Identify hourly costs associated with specific certified computer experts that can be used for forensics purposes.
- Suggest a certified computer professional, you think, would be effective for a court case.
- Summarize a current event article based on how an expert’s deposition helped the case at trial.
- Include specifics on how the deposition was delivered and what was done to ensure that it was provided truthfully and concisely.
- Use the Strayer Library to find at least four academic resources. Note: Wikipedia and similar Websites are not considered quality references.

This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions.

The specific course learning outcome associated with this assignment is:

- Recommend tools and certified professionals for computer and cell phone forensics investigations and prosecutions.
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Analyze Your Company’s Strategic Plan for a Healthcare Organization

                                                              Instructions
 Overview
In this Assessment, you will analyze your company’s strategic plan or a healthcare organization with which you are familiar. Based on the strategic plan, you will develop a marketing plan for one product/service that is part of the company’s strategic plan.

Development of a Marketing Plan for a Healthcare Organization
In this Assessment, you will prepare a marketing plan for a product or service of the healthcare organization you selected. If possible, this should be a healthcare organization for which you work. If that is not viable, look online at other healthcare organizations for which information is available. This marketing plan must take into consideration and demonstrate alignment to that organization’s strategic plan. It should take into consideration the competitors and where the competitors are located. Keep in mind that product is one of the traditional “4 Ps” of marketing: product, price, place, and promotion—a mix that is the foundation of a customer-focused approach to marketing products and services.
Part I
Locate and analyze a healthcare organization’s strategic plan. Based on the strategic plan, select one product or service in which to focus your marketing plan.
Create a summary of your analysis as follows (4–5 pages):

- Provide an overarching description of the healthcare organization, including the organization’s strategic plan, which also includes the organization’s mission, vision, and goals.

- Briefly describe key products and services of this organization. Explain how these align to the organization’s mission and vision. Note: It is not necessary to include every product and service. Focus on key offerings.

- Based on the organization’s strategic plan, describe the marketing opportunities for the organization.

- Describe one product or service on which to focus your marketing plan. Provide an overview of the market for this product or service. Who are you marketing to? What are some special considerations you might take into account related to this market?

- Describe key competitors and where they are located.

- Explain how this product or service differs from competitors’ offerings.

- Describe how this product or service fits into the organization’s strategic plan.

 
Part II
Section 1: Place of Service and Channels of Distribution
After the analysis of the market has been completed, and with your product or service in mind, the marketing plan must address who the services are being sold to, what the potential reimbursement levels are, and what organization will contract with the healthcare facility for the services. For a product or service to reach its target market, it actually has to get to the market or the market has to get to it—to the place of service. “Place” is another of the 4 Ps.
Determining workable places of service and/or effective distribution channels is an ongoing challenge in the healthcare market. Current trends, changes in policy, and technological advances have all contributed to altering the landscape of distribution. For example, prescriptions that used to require face-to-face interaction can be ordered online and delivered by mail. How does that cost-saving fact impact the pharmacy services of a healthcare organization? What can the organization do to encourage its customers to take advantage of this alternative means of distribution? New and different channels of distribution are evident in all areas of healthcare.
In 3–4 pages of your marketing plan:

- Describe one way the product or service can be delivered or offered to its customers.

- Evaluate the benefits and constraints of this distribution.

- Describe trends that are impacting or might impact this distribution channel or place of service.

- Explain how technology is impacting delivery of this product or service. How might technology impact the concept of place?

- Describe how channels of distribution or place of service relate to the strategic plan.

 
Section 2: Pricing and/or Contracting Strategies
In today’s healthcare landscape, there are multiple payers with multiple price points of their own. Many managed care organizations, as well as CMS, are creating discounted bundle payment structures. In the marketing plan, the healthcare facilities must understand what their bottom price point is so the facility can decide in what contracting opportunities they want to participate.
How is the product or service priced? Pricing in healthcare is not a matter of “sales, discounts, and specials.” Many complex considerations come into play. Pricing in this industry involves various and sometime sophisticated contracting and managed care strategies. Increasingly, with high-deductible health plans, pricing is critical to the customer and becomes a strategic issue for the healthcare organization. Price is another of the 4 Ps.
In a 2–3-page section of your marketing Plan:

- Describe pricing and contracting strategies apparent in this healthcare organization.

- Explain how price might be a strategic issue for the organization. Provide rationale as to why price might align with strategic planning.

- Explain how current trends in healthcare are impacting pricing strategies for the product or service on which you are focused.

- Analyze how competition is impacting pricing of the product or service on which you are focused.

 
Section 3: Promotional Strategies and Techniques
Promotion is the fourth “P” addressed in this Assessment. Consider: Your healthcare organization has a product or service to offer. You are very familiar with the strategic plan of the organization. You know its mission, vision, and goals. Now, as a marketing advisor, how are you going to use promotional media to advance your cause? Promotional strategies have to be carefully and sensitively targeted in areas such as television and radio, print and web-based, and social media. They reflect the organization as well as the customer or, in most cases, many different customers.
In 3–4 pages of your marketing plan:

- Describe three promotional strategies you would use to promote the product or service in order to attract consumers. Keep in mind that the market you are in has everything to do with determining appropriate marketing techniques. For each marketing technique you suggest, include a rationale for why it is appropriate for the intended market.

- Explain the advantages of each strategy and possible disadvantages.

- Describe how social networking could be tapped to engage customers for this product or service.

 
Section 4: The Marketing Budget
Once promotional strategies have been determined, the costs of these initiatives must be moved into the budget. In some cases, a strategy will prove to be too costly and will need to be reconsidered.
In 2–3 pages of your marketing plan:

- Hypothesize categories of costs/expenses that would have to be reflected in the budget for each of the three promotional strategies you suggested in Section 3 (for example, printing, mailing, consulting and advertising costs, market research, publicity, sales efforts, etc.) Include both in-house and external expenses. Note: You are not expected to attach dollar amounts.

- Analyze the impact of current trends on marketing budgets of the business unit on which you are focused.

 
Section 5: Evaluation of the Effectiveness of a Marketing Plan
Any marketing plan must include a plan for evaluating its effectiveness. In an authentic situation, the evaluation plan is developed up front, and the evaluation(s) take place at specified intervals once the plan is implemented. The evaluation is critical for ensuring that marketing dollars are well spent.
For example, if it is proven after an appropriate period of time, with decision-making parameters set, that monthly mailings are ineffective and do not warrant the cost, you will likely look at other promotional strategies and put the money to better marketing use. Every good marketing plan has to look at ROI, return on investment, to determine if dollars spent are benefiting the healthcare organization. How else would you know if a marketing plan is viable?
In 2–3 pages of your marketing plan, and with your product or service in mind:

- Describe variables that must be taken into account when creating an approach for evaluating the effectiveness of a healthcare marketing plan.

- Develop specific measurements that indicate marketing effe ctiveness for this product or service.

- Compare data sources that can inform outcomes of marketing activities regarding this product or service.

 

Strategic Plan for Sustainability

Leadership-level Implementation of Strategic Plan

Planning, Control, and Risk Description

Strategic Plan in the Auto Industry

Statistical data in Business Context

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Annotated Bibliography

annotated bibliography

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annotated bib
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How social media can help an organization improve in areas such as sales, performance, culture, or positive image

Week 6 Assignment - PowerPoint Presentation

Overview

For this assignment, you will complete the PowerPoint presentation you developed in Week 5. As discussed in Week 5, the PowerPoint will inform how social media can help an organization improve in areas such as sales, performance, culture, or positive image. Your audience is the same manager; someone who is familiar with social media but wants to learn more about how they can use it to help their organization reach its goals.Develop a PowerPoint presentation of 12–18 slides including:

- A title slide.

- An agenda slide.

- An introduction slide.

- Body content slides.

- Conclusion slide.

- A sources slide.

All slides count toward the required length. Start with your slide deck from the Week 5 assignment. Incorporate feedback you received from the professor and expand the presentation for this assignment.

Instructions

- Revise your slide deck from Week 5 presentation, taking your professor's feedback into account.- Revise the title slide.

- Revise the agenda slide.

- Revise the introduction slide.

- Develop 10–15 body slides for your presentation that inform a manager how social media can be used to help an organization reach its goals.- Overview of issue or opportunity.

- How a selected social media can be leveraged to resolve an issue or leverage an opportunity to help a company reach its goals.

- As you develop your presentation, refer to the general design requirements found in Chapter 12 of your BCOM text.

- Your presentation must be submitted in .PPT or .PPTX format. Other submission formats will be returned ungraded. Incorrectly formatted file submissions may be corrected and resubmitted for late credit.

- Focus your work on clarity, writing mechanics, professional language, and appropriate style.

Requirements

The PowerPoint presentation must adhere to the following requirements:

- Content:- Revise the first three slides of a presentation that addresses the use of social media in the workplace.- Include the title of the presentation, your name, and the presentation date on the title slide.

- List the key points that outline the structure of your presentation on the agenda slide.

- Provide an overview of the presentation purpose and its context to the target audience in the introduction slide.

- Cover the purpose and key points of the presentation in 10–15 body slides with illustrations, images, and graphs/charts that reinforce the key points and purpose.- Use Figure 12.1 Process for Planning, Preparing and Rehearsing Presentation in the BCOM text as a guide for developing your presentation.

- Use Figure 12.2 Presentation Planner in the BCOM text to organize the content for your presentation.

- Use Figure 8.1 Inductive Outline Used in Persuasive Messages Sent in Written, Electronic, or Spoken Form in the BCOM text as a guide while developing the presentation purpose and key points.

- Conclude the presentation using a single slide for the closing that contains a one-sentence wrap-up statement reinforcing the purpose of the presentation.

- Provide the required number of two references; all references are peer-reviewed, academic references that are added to a sources slide after your closing slide using the Strayer Writing Standards.

- Format:- The presentation should be a minimum of 12 and a maximum of 18 slides including the title and sources slides.

- Format your PowerPoint with headings on each slide, use 10–20 graphics throughout, and ensure the presentation adheres to visual best practices as outlined in BCOM.- Use images, graphs/charts, and illustrations as appropriate to support the purpose and key points.

- Figure 12.3 Designing Compelling Slides in the BCOM text as a guide to slide design.

This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions.Slides should cite any relevant outside sources in SWS format requiring in-text citations on slides and a sources slide at the end of the presentation.Review your work with the rubric/scoring guide before submitting your assignment to check that your work meets all the grading requirements.Remember to run a spelling and grammar check before submitting your assignment. Check with your professor if you have any additional questions. The specific course learning outcomes associated with this assignment are:

- Develop presentation skills for use in the professional environment.

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Free Will and Determinism

In this essay, you will address the controversy between free will and determinism. You will go deeper into the problem of determinism by choosing whether it is the predictability or the unpredictability of our actions that pose a bigger threat to free will. Using passages from the textbook, explain in detail what determinism is and why determinism threatens the idea of free will.

Now consider these two opposite points of view about our ability to predict behavior:

Everything you do is predictable to those who know you well. This predictability means your life is determined by choices beyond your control—Paraphrase from Vaughn, p.258
“He sat a long time and he thought about his life and how little of it he could have foreseen and he wondered for all his will and all his intent how much of it was his doing.”—Cormac Mc Carthy (reprinted in Vaughn, p.255)
Explain what these two points of view mean and then give your own reasoned opinion about which point of view is correct. Defend your answer.



The textbook I have is Philosophy Here and Now 3rd Edition by Lewis Vaughn

Fiscal Policy

Fiscal policy refers to the changes in government’s choices regarding the overall level of government spending and taxes to influence the behavior of the economy. Fiscal policy can expand or contract aggregate demand. The government sometimes uses the fiscal policy instruments in an attempt to stabilize the economy. 

Under a recession, an expansionary fiscal policy is adopted, which involves lowering taxes and/or increasing government spending. In an overheated expansion with an inflationary pressure, a contractionary fiscal policy is utilized, which requires higher taxes and/or reduced government spending. Economists and policymakers disagree about how active the government should be in these fiscal policy efforts.
Based on the above summary and the detailed descriptions of the fiscal policy issues discuss the following questions:

• What are the expansionary and contractionary fiscal policies? What are their policy instruments? How are they used to deal with the inflationary gap and recessionary gap? Which do you think is more appropriate today?
• Should the government balance its budget? If you think it should, what steps do you suggest that it take to balance its budget?
• What is the relationship between budget deficits and national (public) debt? Why the U.S. national debt has been increasing for decades?
• Should the tax laws be reformed to encourage saving? Do you think consumption tax is better than income tax?