The assignments for this module are based on briefs designed in partnership with externalorganisations. There are three assessed components for this module and this brief providesthe details for the first one.Write a 1,500 word Cross-Platform Strategy Plan for a cross-platform digital marketingcampaign for a chosen external client. This plan must include:

- Project aims and objectives
- Design philosophy and rationale*
- Planned outcomes
- Project plan (step by step)**
- Time scale (a Gantt Chart or milestones)
- Resources required
- Risk assessment
- References

- When articulating your design philosophy and rationale, you must include the key messageyou want to deliver, the target audience your campaign will focus, and where you get yourinspiration from.** You need to specify the places (e.g., channels, platforms, venues) where the promotionalcontent will be circulated, and articulate why so. You need to incorporate the research on theclient’ existing brands, social media profiles and needs.When preparing this document, you need to reference existing campaigns that inspire yourproject and relevant literature that guide your development.Formative feedback on your Cross-platform Strategy Plan will be provided on Week 9, toguide you to produce content for the campaign.

BRIEF:The assignments for this module are based on briefs designed in collaboration with externalorganisations. There are three assessed components for this module and this brief providesthe details for the second one.Cross-Platform Campaign (60%)For this assessment component, you must produce a series of deliverable outputs that wouldconstitute your cross-platform digital marketing campaign, in response to an external clientbriefing that will be provided to you.These deliverables will consist of:

- ONE 60 second promotional moving image OR moving images of up to 60 seconds intotal length. The form and content of these video(s) can be entirely your choice, andfeature audio accompaniment (voiceover, music) but must be designed for distributionwithin your chosen social media platform(s). Video files must be in .MP4 or .AVC format.Animated .GIF formats are also acceptable.
- THREE digital posters featuring graphical and textual content. The form and content ofthese posters can be entirely your choice but must be designed for distribution withinyour chosen social media platform(s). Poster image files must be in .PNG format.Unless specific assets are made available by the client, all materials used to create yourdeliverables MUST be your own work, although it IS permissible to make use of materialsderived from Royalty Free stock image / video / music sources (e.g. Pexels or Unsplash).If you make use of any Royalty Free assets in your campaign materials, these must be listedin a separate text (.TXT) or word (.DOCX) file that accompanies each individual deliverableoutput that incorporates them. These must be referenced in the standard RoehamptonHarvard style.

You will have detailed a plan for your cross-platform strategy campaign in the firstassessment, and you should use your work, and the research conducted, to inform thedesign and delivery of the above outputs.The client behind the supplied brief will likely supply you with assets (e.g. branding materials,design themes etc.) that you will be expected to incorporate and work with as part of yourcampaign materials, if made available.All other materials used to create your deliverables must be your own work or derived fromroyalty free stock image or video sources (e.g. Pexels or Unsplash).

The assignments for this module are based on a live brief designed in collaboration with anexternal organisation. There are three assessed components for this module and this briefprovides the details for the third one.Reflective StatementFor this assessed component, you must write a 1,000-word reflective statement basedon your experience gained through working on the project (including your experience ofworking with external partner, the process you undertake to develop concepts, executeyour ideas and produce promotional materials for the campaign).In this statement, you must

- identify the challenges encountered during the whole process ranging from ideageneration, working with an external client, executing the plan, to delivery of the outputs;
- explain how the challenges identified above are overcome;
- reflect your journey in light of relevant literature / existing projects and share lessonslearnt (how you would do things differently next time).You need to reference academic scholarly works to guide your reflection. A reference listneeds to be included in the end of your reflective statement.Assessment criteria for this component will be the standard assessment criteria forwritten work.
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