“Critically evaluate the risks and benefits of a leading brand choosing to use online crowdsourcing in product development.”
• Definition of crowdsourcing as taking a job traditionally performed by a designated agent and outsourcing it to an undefined, generally large group of people in the form of an open call.
• Explanation of the nature of reward being either extrinsic or intrinsic and identification that reward determines the size, commitment and skill level of the crowd.
• Better answers will present a critical assessment of a range of rewards including financial, skill development, recognition, social, altruism and distraction with reference to examples.
• Very good answers will seek to argue that given the nature of crowdsourcing there is never truly total control and that managers should not only examine rewards but also the nature of the brand community.
Lay’s Chips Company’s “Do Us a Flavor” Crowdsourcing Campaign -> use as the crowdsourcing example
Please refer to the lecture and the screenshot attached to follow the necessary material and guideline.
Please add many intent citations as possible throughout the essay. And make sure that digital marketing is the main content. There needs to be a show of understanding.
Please use the sources or books provided in the lectures as well as any others needed
Zara Case Study
Leadership Analysis
Business and Management Dissertation
Tata Motors Report
Contemporary Management
• Definition of crowdsourcing as taking a job traditionally performed by a designated agent and outsourcing it to an undefined, generally large group of people in the form of an open call.
• Explanation of the nature of reward being either extrinsic or intrinsic and identification that reward determines the size, commitment and skill level of the crowd.
• Better answers will present a critical assessment of a range of rewards including financial, skill development, recognition, social, altruism and distraction with reference to examples.
• Very good answers will seek to argue that given the nature of crowdsourcing there is never truly total control and that managers should not only examine rewards but also the nature of the brand community.
Lay’s Chips Company’s “Do Us a Flavor” Crowdsourcing Campaign -> use as the crowdsourcing example
Please refer to the lecture and the screenshot attached to follow the necessary material and guideline.
Please add many intent citations as possible throughout the essay. And make sure that digital marketing is the main content. There needs to be a show of understanding.
Please use the sources or books provided in the lectures as well as any others needed
Zara Case Study
Leadership Analysis
Business and Management Dissertation
Tata Motors Report
Contemporary Management
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