Wednesday, 29 April 2020

Technical Writing Process Essays


Instructions
Instructions are among the most common types of documents in technical writing. Instructions are everywhere informing readers how to make, assemble or create something. You may have followed instructions on how to log onto a computer at work to download and use an App on your Smartphone or how to put together furniture. It is likely that you will create instructions often in your career if not as a formal document then at least in a variety of informal written and oral communications.



Keep in mind the differences among instructions, process descriptions, and procedures:

Instructions inform readers how to assemble, make, create something or perform a specific task
Process descriptions tell how something works (e.g., how a drug works to relieve systems of seasonal allergies). While instructions are about how to use something, descriptions are about how that thing works (e.g., how to take a prescription drug vs. how that drug works in the human body).
Procedures are standardized ways of doing things in organizations.
For this assignment, you will focus on writing and designing effective instructions.

Assignment Guidelines
Choose a Technical or Scientific Topic. Begin by reviewing the assigned reading for unit 4. You will then choose your own topic for this assignment. In order to give you practice in technical writing, you must choose a technical or scientific topic. Recipes are not technical or scientific, and thus are not allowed. Ideally, a topic requires a series of steps for assembly or various specific tasks to complete.  A topic relevant to nursing may be a good idea, but topics such as "checking blood pressure" "collecting a urine sample" are too common and are not allowed for this assignment.

Choose a topic involving ten (10) or more steps. The following are a few examples of projects from previous classes:

Setting up a small network in your home office
Building and hosting your own website
Installing a solar heating system
Assembling a skateboard
How to change an electrical outlet
How to sew an A-line skirt
Write to a specific audience. You must specify an audience for your instructions. In most instances, your audience should be novice--someone who has never performed the task before. Sample audiences for the instructions mentioned above include home computer owners, small business owners, and homeowners.

Acknowledge all sources. If you use any sources for your instructions, acknowledge your sources on an APA reference page and include this page with your instructions. If you use or adapt illustrations from another source, use APA captions and provide a reference for each illustration.

Format
Regardless of your task, you must include all of the following contents (any omission of the following contents will result in grade deductions):

Introduction. Here you will give your reader the following information:
The audience in terms of its knowledge and need for the instructions
What the instructions will allow readers to do
What skill level the audience should have to perform the task successfully
An overview of the steps needed to complete the task
A sense of how long the task will take
Where they should perform the task, i.e., in a well ventilated area, outside, on a flat surface, etc.
List of Materials, Tools, or Ingredients
Figures (Diagrams, Drawings, Photographs, Illustrations, or Tables)
Include captions for each figure
Label figures using APA guidelines
Give attribution to all figures in references
List of Steps, in chronological order, with the following characteristics:
Ten (10) or more steps
Use of the imperative mood, i.e., "Attach the red wire" rather than "The red wire is attached." With the second, passive sentence, readers will not know whether the wire is already attached or if they need to attach the wire.
Each step must have one specific action only, e.g., "Turn the knob one complete turn." and not an elaboration or comment, e.g., "Turning the knob will result in a better fit."
Each step must have one or two sentences max
Use of the second person (you)
Include warnings or cautions before readers will encounter problems
Parallel form (see page 97 in the course textbook)
And, if needed, your instructions should also contain:

Warnings
Glossary of terms
References
Appendices
Document Design and Figures
Give careful thought to figures and design elements that will make your instructions effective.

Make sure all of your steps are numbered, 1-2-3, throughout
Single space the text in paragraphs
You must include two figures. You may create your own or adapt from other sources. Make sure you provide figure information for each one and document with APA standards
Use as many of the four basic design principles, CRAP, as possible
Design your document for consistency (grid patterns, margins, justification, negative space, indentation, typeface, font style and size)
Design your document for navigation and emphasis (headings, color, shading, boldface, italic, and underlining, bulleted and numbered lists)
You must use a two-column format

Tuesday, 28 April 2020

Plant based meat - Marketing mix

CASE: PLANT-BASED MEAT - THE MARKETING MIX


This case builds on the first assignment (A1), where you had to imagine that you were starting up a new business offering plant-based meat. That first assignment focused on the situational analysis and marketing strategy side of the marketing plan: the marketing environment you are entering, the customer segment(s) you want to target and the (core, actual and augmented) benefits you were going to offer.

The current assignment (A2) focuses on the next step of the marketing plan: defining the concrete marketing mix we are going to use to market our product(s). In short, putting A1 and A2 together, we will have a basic marketing plan for our company!



For the current assignment (A2), please answer the following specific questions about the marketing mix you want to use for your company (word count 3.000 words, +/- 10%).



Product



1. Product Description

Describe the product(s) you want to market by defining in detail: (1) the core product(s), (2) the actual product(s) and (3) all the augmented product levels you want to offer.



2. Brand Positioning Map

Make a brand positioning map. In other words, position your own brand (or brands if you have more than one) and your competitor brands in a perceptual space. In the text, clearly describe and give arguments for the steps you took and also include the actual positioning map as a picture embedded in your document.

Remember the 3 steps to make a brand positioning map:

1. Determine the perceptual space by selecting 2 axes (representing variables that matter to consumers and that are independent of each other). In the text, explain and argue why you choose these two variables and discuss why you think they are independent of each other. In the picture, clearly label the axes.

2. Determine the location of your brand within this perceptual space. In the picture, place your logo or your brand name in the correct position. In the text, explain, why you put your brand in that specific position.

3. Determine the place of your competitors in the space. In the picture, place the logo's or names of the competitors in the correct position. In the text, discuss the positions of the competitors.

Additionally, given the brand position map, did you detect a gap in your market? Could it be an interesting position to be in? Why/why not? If there is a gap, also indicate it in your picture with a red X.



Price



1. Internal and external factors influencing price

Given the market and product category you are in, discuss at least 1 internal (organizational) and at least 1 external (market environment) factor that will have an influence on the price setting of your product. Explain clearly why these factors will have an impact for your company.



2. Pricing strategy

Given the market and product category you are in and given the marketing strategy that you chose in the first assignment, discuss whether you will follow a cost-oriented, a value-oriented, a competition-oriented or a market-oriented pricing strategy. Clearly explain and argue your choice in detail!



3. Price

Given the above elements, what exact price (in £) would you sell your product(s) for? Why?



Promotion



1. Message and reach

Promotion or marketing communication is all about reaching the right people with a convincing message. The message should already be in the slogan you came up with in the first assignment. In order to reach your target segment(s) as much as possible, what promotional mix elements and what media channels are you going to use? Work out your plan to reach your (potential) customers in a detailed way, in other words, be as explicit and clear as possible. Explain clearly why you chose each of the elements.



2. Product Placement

In addition to the mix you have chose think of a Product Placement idea. In what TV-show or movie would you put the product? How would you show it? In which context or situation? Make sure the context fits your positioning.



Place



Finally we need to get our plant-based meat products to our customers in a convenient way (both for us and for them).

Channel selection: Are you going to work through a direct marketing channel or through a short or long indirect marketing channel with specific intermediaries? Clearly explain and argue why you are using a specific channel and why you are (not) going to work with specific intermediaries.

Distribution intensity: are you going to use intensive distribution, selective distribution or exclusive distribution? Clearly argue your choice!

Distribution integration: are you going to distribute in a traditional way (using the conventional independent marketing channels), vertically integrated (where you own all intermediaries) or via franchising (where you make very strict agreements with the intermediaries). Clearly explain why!

Econ1540 Final Exam Part 2 – Take Home Writing Assignment



Purpose
Demonstrate your ability of translating between math and English using mathematical tools learned in this course.

Instructions
From your personal experience, identify an action you had to choose or are frequently choosing, a trade-off or cost associated with that action, and the overarching motivation that is driving your action choice. Capture the essential aspects of your choice in an optimization problem including at least one parameter. Solve the model you have set up. Find at least one comparative static and interpret your formal results in the context of the original setting.

Submission details
A complete submission should contain:

1.      (1)  A concise description of the real-world observation.
2.      (2)  A set-up of the model, including at least one parameter in addition to the choice variable(s).
Explain what the variable and parameter names mean, which real-world quantities they
represent, and how essential relationships between them are captured in the model.
3.      (3)  A formal solution of the model, clearly highlighting the key result, and including sufficiently
many intermediate steps so an interested peer can easily follow along.
4.      (4)  A comparative static result with respect to at least one parameter.
5.      (5)  A discussion that interprets the formal result and the comparative static result in light of the original real-world observation.
Format requirements
All submissions are individual submissions. Submissions must satisfy the following 9 requirements:
·         ·  Typed (please let me know if that is a problem).
·         ·  PDF format only. Text, doc, odt, or other formats are not accepted.
·         ·  Using a sans-serif font (e.g. Calibri).
·         ·  1 in margin, 11 pt setting, 1.15 spacing.
·         ·  Maximum length: 3 pages. There is no minimum page requirement.
·         ·  Top right-hand corner of first page, include your first and last name, York ID, and email address.
·         ·  Formulas should be properly formatted, for example using the MS Word Equation editor.
·         ·  Consistent formatting throughout your document, e.g., using the same font.
·         ·  Satisfies minimal editing standards: Complete sentences, consistent tense, few if any passive
sentences (10% of sentences or less), no obvious grammatical or spelling errors (that might be caught by MS Word), reasonable ease of readability (a score of 40 or higher).
Submission

·         ·  Submit your assignment to the turn-it-in link on Moodle.
If you have a preliminary version, you can submit it and resubmit a revised version later.
·         ·  Submit your assignment to the back-up link posted on Moodle.
The purpose of the back-up-submission is to time-stamp your submission in case there are
technical difficulties with the turn-it-in submission.
I strongly encourage you to submit your assignments no later than Sunday night. In case you encounter technical difficulties, you will have time to address them.
Late-Submission Policy
Submissions are open past the submission deadline. Late submissions loose 1 point per started 2h period. For example, if you submit at 1:40pm you would loose 1 point. If you submit at 6:15pm you would loose 4 points. If you submit at 10:20am the next morning, you would loose 12 points.
If the current global pandemic prevents you from working on or submitting the take-home assignment, please reach out to me as soon as possible to make alternative arrangements.
Turn-It-In Policy
Students are required to submit their course essays to Turnitin through Moodle for a review of textual similarity and detection of possible plagiarism. In doing so, students allow their essays to be included as source documents in the Turnitin.com reference database, where they will be used solely for the purpose of detecting plagiarism. The terms that apply to the University's use of the Turnitin.com service are described on the Turnitin.com web site.
You can choose to opt out of TI. If you want to opt out, please contact me to make alternative arrangements no later than April 15th.
Grading Policy
You can earn up to 20 points on this assignment. Your submission will be graded using a rubric. A rubric is an assessment tool frequently used to systematically grade essay-type assignments. The rubric for this assignment is included below. On the left, in the first column, you see a list of ten criteria. On the right, the grader will assess to what extend your submission satisfies each criterion. Your overall score will be the sum of your individual scores.
The criteria are listed in the order in which I expect you will satisfy them in your submission. Different criteria link to different learning objectives for this course. To make the rubric a bit clearer, I have color the different criteria:
Criteria assessing mastery of translating between math and English and vice versa. Criteria assessing mastery of mathematical concepts taught in Econ1540.
Criteria assessing overall quality of submission.
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Crowdsourcing in Product Development

“Critically evaluate the risks and benefits of a leading brand choosing to use online crowdsourcing in product development.”

• Definition of crowdsourcing as taking a job traditionally performed by a designated agent and outsourcing it to an undefined, generally large group of people in the form of an open call.
• Explanation of the nature of reward being either extrinsic or intrinsic and identification that reward determines the size, commitment and skill level of the crowd.
• Better answers will present a critical assessment of a range of rewards including financial, skill development, recognition, social, altruism and distraction with reference to examples.
• Very good answers will seek to argue that given the nature of crowdsourcing there is never truly total control and that managers should not only examine rewards but also the nature of the brand community.

Lay’s Chips Company’s “Do Us a Flavor” Crowdsourcing Campaign -> use as the crowdsourcing example

Please refer to the lecture and the screenshot attached to follow the necessary material and guideline.

Please add many intent citations as possible throughout the essay. And make sure that digital marketing is the main content. There needs to be a show of understanding.

Please use the sources or books provided in the lectures as well as any others needed

Zara Case Study
Leadership Analysis
Business and Management Dissertation
Tata Motors Report
Contemporary Management

Global Competitive Index Report


Using the Global Competitive Index Report (“GCI”) accessible by this link:
Please do the following:
Find the Country Report for the United States, OR your home country if you are not a citizen of the U.S.A. This will be your "Home" country for the assignment.
The country you chose as a Home country is most likely part of at least one economically integrated group. For example, the United States is part of the new NAFTA (USMCA). (While unlikely, if there is no home country report for your home country, please choose the country report corresponding to the country nearest your home country.)
Please do the following:
Assume you are Golfco based in your chosen home, regionally integrated, country. (This is the selection you made immediately above.)
You currently sell:
i) Common golf products: golf balls, gloves, golf clubs, hats, shoes, etc.; and
ii) Proprietary products: a set of eyeglasses capable of projecting a visible 3D image of the surface contour of the putting green in the lenses of the glasses when worn.
You own:
iii) the U.S. patent rights to a proprietary technology in the nature of ground surface mapping software and the hardware components to visualize the contour of a putting green in 3-dimensions. Here are the Patents:
Your operation consists of the following Value Chain segments:
Engineering-Product Design-Manufacturing/Assembly-Marketing/Advertising-Finance/Sales/Service
* * *
Task 1.: Using the backside of the country report (sample below), select all of the Index Component choices you feel have a direct or a close indirect relationship to your business. (Note: The backside of the GCI is titled ” The Global Competitiveness Index in detail”. See the column titled "Index Component" on the example below.)
You must choose at least 6 Index Component choices.
You need not provide a copy of the report with your submissions. The report provided below is merely an example.
US-GCI-Backside.jpg
Task 1 - Record and Present: (1) Your home country AND name the economically integrated group membership, (2) all of the numerical metric choices you made, and (3) the reported rank for each of your choices according to the report.
For example:
United States of America-member of NAFTA along with Canada and Mexico.
Index Component Choice/Rank: 1.02/14, Value 5.8, leveling trend..
Sample Comment: Intellectual property protection is important to me because I own patents covering the technology.
* * *
Task 2: Select any other country as a Host country (i.e., not the country you used for Task 1 above) that you feel would present a market opportunity for this golf technology. Find the corresponding country report for your chosen Host country from the GCI and select the same Index Component choices you chose for your home country.
Task 2 - Record and Present: (4) Your chosen Host country AND name the economically integrated group membership to which it belongs, (5) the Index Component choices for this second country to match the choices you made for Task 1, and (6) report the rank for each of your choices.
For example (similar to Task 1 above):
China, WTO membership, Numerical Choice/Rank: 1.02/49, Value??, trend ??
Comments: ??
***
Task 3 - Present
Comparing your results from Tasks 1 & 2:
(7) Provide comments on why you chose the Index Components you chose; and, discuss the relative advantages or disadvantages of your home-to-host move as they relate to your: (8) Common products, (9) Proprietary products, and (10) patents.
Assessment
You are encouraged to present your answers in a table format if possible.
Task 1 - 6 points (Items 1-3)
Task 2 - 6 points (Items 4-6)


Cultural Identity Development Paper

This assignment builds upon your cultural identity development paper by asking you to conduct research about individuals whose cultural backgrounds are different from your own. You will present your information in a chart format in which you provide information about how members of the groups self-identify, stereotypes you have heard about the group, and a comparison of the cultural values of each group to your own cultural group. You may prepare your chart in Excel, Word, or another program; feel free to be creative.

Identify five cultural groups that are different from your own. These may be specific ethnic or racial groups or may include sexual orientation or religious groups from a different faith. Include a row or column in the chart for each group depending on how you organize your chart.

Consider how these individuals elect to self-identify. For example, someone the government may identify as Hispanic actually may identify as Hispanic, while another individual identifies as Latino, and a third identify as Spanish.

Make a list of everything (behaviors, traits, adjectives, images, etc.) you have ever seen, heard, or have been told about your selected ethnic groups. Share your list of stereotypes (both positive and negative) within the chart. Next, use information from scholarly sources to examine these stereotypes to help eliminate specific threats these stereotypes present.

Be sure to include a comparison of identified cultural values of your selected groups against your own cultural group.

Support your assignment with at least three scholarly resources. In addition to these specified resources, other appropriate scholarly resources, including seminal articles, may be included. Be sure to cite your sources parenthetically throughout the chart to support your claims and give credit to your sources.

Your assignment should demonstrate thoughtful consideration of the ideas and concepts presented in the course by providing new thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA standards.

Supply Chain Sustainability 
Ethics 101 Questions
ECON Take Home Assignment
STOCK MARKET PROJECT
Marketing Plant Based Meat
Global Competition Report

ETHC 101 CAPSTONE ESSAY INSTRUCTIONS


Summary
The final assignment for ETHC101 is a capstone essay that brings all of the knowledge and skills developed in this course to bear on a single ethical issue. Each student will write a paper of 2100 to 2400 words (total, including the title page, table of contents, quotations, footnotes, and bibliography), in current Turabian format, that combines the insights and arguments of the third and fourth discussion boards into a single carefully-articulated work.

Content
Begin your paper with a brief introductory paragraph that clearly states what positions you are going to argue for. State what metaethical theory you will utilize, the issue in applied ethics to which you will be applying it, and the conclusion(s) on that issue that you want to defend.
Next provide a lengthy and detailed explanation of your metaethic. This will likely reflect the metaethic that you argued for in your Discussion Board Three thread and the feedback that you received from the professor and/or classmates who responded to your thread. Here you can go into much more detail than you could in the Discussion Board, which was limited to 600 words. If you use half of your paper to develop your metaethic, then it will contain approximately 1100 words, which means that it will be roughly twice as long as your Discussion Board thread was. As in Discussion Board Three, in your explication of your metaethic you must interact with the ethical theories that we have studied in this course.
            Once you have fully explicated and argued for your metaethic, proceed to an application of that metaethic to the applied ethics issue that you discussed in your Discussion Board Four thread. This discussion may end up being twice as long as your discussion board thread was. Add detail, nuance, and argumentation, providing a fairly complete and comprehensive argument for approaching the issue the way that you do. You may illustrate the issue with real-life examples, but please do not fill your paper with anecdotes. You should anticipate possible objections to your approach to the issue and respond to them in an objective and informed manner. (For ideas on how others might object to your approach, a good place to begin would be your classmate’s reply to your DB4 thread, but you needn’t stop there. Your own imagination and the many books and articles that have been published on issues in applied ethics can provide a wealth of possible arguments relevant to every issue.)
            Your final paragraph should reflect that you have accomplished your thesis. It should recap what you have accomplished and how you have accomplished it.

Research
This paper is not required to utilize any sources outside of those that were used in the class (the two textbooks, the videos, and the PointCast presentations), but use of additional resources is permitted and encouraged. At the minimum the paper should utilize the resources from the class. All resources used must be listed in the bibliography and any resources quoted, paraphrased, or alluded to must be documented via footnotes formatted according to Turabian.
            While your footnotes and bibliography (if you had one) did not count toward the word count for your discussion boards, for this capstone essay both the footnotes and the bibliography count toward the word count. In other words, the 2400 word limit is all-inclusive. You will be penalized if you exceed the limit, so please do not.

Format
Your paper must begin with a title page that includes a paper title, your name, the date, and the course name and number. The second page of your paper must be a table of contents. The last page of your paper must be devoted to your bibliography. The paper must utilize 12 point Times New Roman font, double-spaced, with one inch margins. It must be double-spaced rather than triple-spaced between paragraphs and there should be only one space after the end of each sentence.
Any documentation in the body of your paper must be done via footnotes formatted according to Turabian. If you are not familiar with how to do this, simply look it up online. There are many websites that explain Turabian formatting. Footnotes should be single-spaced 10 point Times New Roman font.
Your paper must be submitted as a Microsoft Word document. If you submit it as a .pdf or anything other than a Microsoft Word document it will not be graded.

Format Example
Title Page
Table of Contents
Body of Paper:
·         Introduction
·         Metaethic
·         Application
·         Conclusion
Bibliography

Miscellany       
Proofread your work before handing it in! Errors of spelling, grammar, syntax, and punctuation will affect your grade. This is a university-level writing assignment. Please write accordingly.
            The deadline for this assignment is 11:59pm on Friday of Unit 8. Submit your finished paper via the SafeAssign link on Blackboard. SafeAssign is a program that checks your work for plagiarism. Plagiarism is immoral, unchristian, and will not be tolerated. The consequences for plagiarism are significant and SafeAssign makes it easy to detect. If you are not sure what plagiarism is, it is your responsibility to find out. Ignorance is no excuse. Do not plagiarize!
            This assignment contributes to achieving and assessing the achievement of all four of the Course Learning Outcomes.
Also read:
Cultural Identity Paper
Global Competitive Index Report
Crowd Sourcing
ECON 1540 
Marketing Mix



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